SVELTO

The idea was to highlight the specific characteristics of the 3 different products. For this reason, it was decided to focus on the naming and to feature the ingredients and properties of the products, meaning: maximum cleanliness, degreasing power, surface brilliance, antibacterial power, and also the Made in Italy theme (conveyed through the creation of a dedicated icon).
Special emphasis was placed on brilliance, thanks to the study of a shiny pack.