The three lines — Classici, Affogati, and Bigusto — were treated as 3 separate brands. Packaging was designed for each that would highlight product characteristics.
The Classici line features graphics where the finished product is the absolute protagonist. The Affogati line focuses on the deliciousness and richness of the ice cream, while the Bigusto line is characterized by clean, elegant graphic art that focuses on the wholesomeness of the ingredients.